Redmond, Wash.-based Genie Industries last week announced that David Brotherton has been named product manager for the Genie articulating boom product line. He will report to Alan Lofurno, global general manager, aerial boom product line.
Brotherton will be responsible for developing strategic globalization plans, identifying and developing new products, and managing the articulating boom product line globally on a daily basis.
Prior to joining Genie Industries, Brotherton was an associate brand manager for the Kleenex brand at Kimberly-Clark for four years. He was responsible for new product development, sports marketing, and managing consumer promotions and advertising plans. Brotherton also spent five years with PricewaterhouseCoopers as a performance improvement consultant.
Genie Industries, a subsidiary of Terex Corp., manufactures material lifts, aerial work platforms, trailer-mounted booms and light towers, scissorlifts, self-propelled telescopic and articulating booms and telehandlers.