Gehl Co. and the Milwaukee Brewers have reached an agreement on a multi-year corporate partnership, which includes the naming rights to the new all-inclusive group area on the Club Level, which made its debut earlier this season at Miller Park. Announced last week by Brewers executive vice president – business operations Rick Schlesinger, the area will be named the Gehl Club.
In addition to the naming agreement, Gehl will receive additional hospitality and advertising elements through the partnership, including messaging on the first and third base rotational signs.
The Gehl Club is the newest entertainment attraction at Miller Park and has become a popular destination area in its initial season of existence. Located adjacent to The .300 Club, the Gehl Club offers an all-inclusive, upscale entertainment experience for up to 240 people. It features an open-air patio design on three separate levels with numerous seating options, two private bar locations and a full buffet with a variety of food offerings.
The Brewers, in first place in the National League’s Central Division, have targeted June 1, as the date for the official changeover for the club level group area into the Gehl Club.