RER Magazine

SUBSCRIBE NOW!

Newsletters

RER REPORTS
RER PRODUCT WIRE

Newsletters

Stay up-to-date on the latest marketing intelligence and opportunities.

RER Reports RER ProductWire
Subscribe

Issue Archive

Event Calendar

AED Executive Forum

Sept. 11-12
Westin O'Hare
Rosemont, IL
www.aednet.org/execforum/index.cfm

International Aerial Platform Exhibition and Conference

September 17-19
APEX
MECC Maastricht
The Netherlands
Industrial Promotions International
www.apexshow.com

Green Industry and Equipment Expo

Oct. 23-25
Louisville, KY
www.gie-expo.com

Specialty Tools & Fasteners Distributors Association Convention

Nov. 9-11
Denver, CO
www.stafda.org

Power-Gen International

Dec. 2-4
Orlando, FL
www.power-gen.com

World of Concrete

Feb. 3-6, 2009
Las Vegas Convention Center
Las Vegas, NV
www.worldofconcrete.com

The Rental Show

March 2-5, 2009
Georgia World Congress Center
Atlanta, GA
www.therentalshow.com


         Subscribe in NewsGator Online   Subscribe in Bloglines  

Doosan Infracore Announces Sponsorship of Kyle Busch and Joe Gibbs Racing

Doosan Infracore last week announced its sponsorship of Kyle Busch and the No. 20 Toyota Camry for Joe Gibbs Racing in the fourth renewal of the Mexico 200 NASCAR Nationwide Series race at Mexico City’s legendary former Formula 1 road course — the Autodromo Hermanos Rodriguez.

“We’re proud to represent a worldwide industrial leader in NASCAR’s flagship international event at Mexico City,” said J.D. Gibbs, president of Joe Gibbs Racing. “Doosan is no stranger to racing and the power of motorsports sponsorship. In the 10 years since it began sponsoring Joe Gibbs Racing, its machine tools division has more than doubled its market share. Our partnership with Doosan is one we truly appreciate, and it’s our hope that with Kyle and our No. 20 Nationwide Series team at Mexico City, we can continue to build on that kind of success.”

Doosan Infracore is Korea’s largest manufacturer of construction equipment, forklift trucks and machine tools, and is a major supplier of defense products, as well as diesel and natural gas engines. Its U.S. subsidiary, Doosan Infracore America Corp., is headquartered in Suwanee, Ga.

“The vast majority of people in the infrastructure industry are either football fans or NASCAR fans, or both,” said Attila B. Catto, general manager, sales and marketing director of motorsports, Doosan Infracore. “The association with Joe Gibbs Racing gives us exposure to both groups. The name Joe Gibbs is associated with more than football and racing. Joe Gibbs is known as a winner, and our association with Joe Gibbs Racing conveys that you can’t lose with a Doosan Infracore product.”

The Mexico City 200 is set for April 20 on the 2.5-mile, 14-turn road circuit in downtown Mexico City. The event was first added to the Nationwide Series schedule in 2005.

Busch has 11 career Nationwide Series victories in 114 starts, and he was runner-up in the 2004 series championship — his only full season on the Nationwide Series tour. Busch’s only Mexico City appearance came in 2006, when he qualified ninth, led five laps and finished seventh. He has two runner-up finishes in six Nationwide Series starts thus far in 2008. Busch is the full-time driver of the No. 18 Toyota Camry for Joe Gibbs Racing in the NASCAR Sprint Cup Series.


Commenting terms of use blog comments powered by Disqus

Want to use this article? Click here for options!
© 2008 Penton Media Inc.

most recent story

popular articles

Popular Articles

Stock Block

Buyers Guide

Buyers Guide

The RER Industry Directory is the resource buyers like yourself rely on when looking for up-to-date information on the products or services you are searching for.

Learn More
Sourcebook

Rental Rate Guide

Rental Rate Guide 2008

Want to know how much equipment is renting for these days? Find out in RER’s original 2008 Rental Equipment Rate Guide.

Learn More Add to Shopping Cart
Sourcebook