Aerial industry verteran Chris Dossin joins CEI as vice president, sales and marketing.

Custom Equipment Inc., Richfield, Wis., recently appointed Chris Dossin vice president, sales and marketing. He will focus on continued global channel development of the Hy-Brid low-level access product family.

Dossin joins CEI with AWP sales, marketing and business development experience with Skyjack, Snorkel-Economy and Condor.

Steve Kissinger, president and founder of CEI, will dedicate more time to the strategic development of the company and products.

“We are very excited to have Chris Dossin join the Custom Equipment team,” Kissinger said. “We feel his extensive knowledge of the aerial lift industry will greatly benefit our customers.”

CEI manufactures a range of low-level, self-propelled access platforms from 8- to 14-foot platform heights. The 8-foot version is also available in a push-around version.