Case Triple Threat Rodeo contestants must demonstrate skill in timed events using a Case wheel loader, loader/backhoe and skid steer, such as this operator competing at Case dealership Miller-Bradford Risberg, in Sussex, Wis.

Through mid-July, Case Triple Threat Rodeo events held at Case Construction Equipment North American dealerships have raised nearly $35,000 in support of local Habitat for Humanity affiliates. The skills competition program will continue through Oct. 14.

With 35 of the 60 scheduled events completed, the Triple Threat Rodeo program has attracted nearly 5,000 visitors to Case dealerships to watch a total of more than 900 competitors demonstrate their accuracy and speed in completing three diverse skills tests.

Each of 35 local champions has won $500 in cash and Case gear and qualified to compete in January at the Case North American Triple Threat Rodeo championship in Las Vegas during World of Concrete 2012, where the grand prizes are a new Ram truck for the overall winner and a Case Alpha Series compact track loader for his/her company. The leader board at each event has documented close competition among dozens of highly skilled equipment operators.

Case kicked off the program earlier this year with a corporate contribution of $5,000 to Habitat for Humanity. In addition, each participating Case dealership makes a donation to its local Habitat affiliate.

Combined with funds raised through earlier equipment rodeos and other company and dealer events, Case and its dealers expect to have contributed an aggregate total of approximately $250,000 to local Habitat for Humanity affiliates by the end of the current Triple Threat Rodeo program.

“Case and our dealers share a commitment to support the communities in which we do business,” said Ion Warner, Case senior director of marketing. “We are proud of the many ways in which our company, employees and dealers have responded to community needs over the years.”

The rodeo events also promote the Case Community Challenge program, which honors contractors who donate their time and energy to participate in local community improvement projects.

Information about the Case Triple Threat Rodeo, including the current leader board and a calendar of upcoming events, is located at www.caserodeoseries.com. More information about the Case Community Challenge program is available at www.CaseCE.com/communitychallenge.

Headquartered in Racine, Wis., Case Construction Equipment sells and supports a full line loader/backhoes, articulated trucks, excavators, motor graders, wheel loaders, vibratory compaction rollers, crawler dozers, skid steers, compact track loaders, telescopic handlers and rough-terrain forklifts.