In celebration of its 40th year manufacturing skid-steer loaders, Case Construction Equipment last week launched the Case Rockin’ Block Party campaign. This year-long series of events will be held at Case dealerships across North America.
Case began producing skid steers in 1969 after acquiring the Uni-Loader line from Universal Industries. During the past 40 years, Case has sold nearly 250,000 skid steers. “We’re an industry leader and proud of our heritage,” said Jim Hasler, Case vice president. “Our tough, compact and versatile skid steers are found on landscaping, highway and construction projects everywhere. We’re celebrating this milestone with customers at Case dealerships across the United States and Canada.”
Case expects 40 or more Rockin’ Block Parties to be thrown by Case dealers this summer. “Customers, co-workers and family members will be invited to celebrate our 40th anniversary with a day of music, prizes, food and fun,” Hasler said. “Plus, we’re inviting customers to climb in the cab of a skid steer for a demo — and a chance to win a new skid steer, valued at more than $47,000.”
The block party events will also promote local Habitat for Humanity affiliates. Both Case and its dealers are donating funds towards their local Habitat for Humanity organizations. Plus, businesses will be encouraged to volunteer manpower and other in-kind support at the Case events.
Case and its dealers have supported Habitat for Humanity for several years. Not only have they donated more than $140,000 during this time, but they also helped build several homes.
“Contractors have incredible impact on local Habitat for Humanity affiliates.” Hasler added, “We will help several dozen communities this year through donations from Case, our dealers and contractors at the Rockin’ Block Parties. Together, we hope to generate an additional $80,000 for Habitat for Humanity.”
For more information about Case Rockin’ Block Parties, visit www.CaseCE.com. At the site, customers can win Case merchandise online. Customers can also submit a story, photo or video describing why their Case skid steer is the rock star on their jobsite.
“We’re looking for people who love Case just as much as we do,” said Jim Hughes, Case brand marketing manager. “So, if you think you’ve put more hours on your Case skid steer than anybody else, if you’ve put your Case skid steer to the test in a unique application, or if you run more skid-steer attachments than anyone you know, enter your story, photo or video in the challenge.” Winners from several categories will receive a $1,000 CNH Capital revolving account gift card. Complete details are available online.
Case Construction Equipment sells and supports a full line of construction equipment around the world, including the loader/backhoes, articulated trucks, excavators, telescopic handlers, motor graders, wheel loaders, vibratory compaction rollers, crawler dozers, skid steers, compact track loaders and rough-terrain forklifts.
