Bandit Industries is now incorporating QR codes into its printed product literature and advertisements. This new interactive experience allows potential customers to see Bandit equipment in action by scanning the QR code with a smartphone or similar electronic device, ushering in the next phase of Bandit’s move towards a more hands-on approach to customer relations.
“We’ve always said our machines speak for themselves, and with QR codes we can bring the action right to our customers’ phones,” said Kim Hasenbank, Bandit Industries marketing director.
QR codes are a type of bar code that can be scanned by smartphones or similar electronic devices equipped with a camera and an application to interpret the code. The information contained within the code is then displayed on the device used for the scan. Scanning QR codes on Bandit print advertisements or product brochures will load a video of that particular machine.
“These days it seems like just about everyone has either a smartphone or a tablet PC,” said Hasenbank. “By using the QR codes we can connect people straight to websites or videos, like our Bandit Chippers YouTube channel where they can actually see the equipment working.”
Bandit plans to incorporate QR codes in each of the company’s model line brochures, including hand-fed and whole-tree chippers, forestry mowers and horizontal wood waste grinders. Many of these codes link to videos on itsYouTube channel, which currently has more than 500,000 views.
Bandit Industries is a manufacturer of equipment for the logging, tree care, biomass, land-clearing, and wood-waste recycling industries. Bandit offers a complete line of hand-fed wood chippers, stump grinders, whole-tree chippers, forestry mowers and horizontal grinders, all manufactured at the company headquarters in Remus, Mich.