Speedy Hire launches its Getting Greener from the Ground Up campaign to help customers meet their environmental objectives based waste reduction, resource management, energy efficiency and pollution.

Speedy Hire, the U.K.’s largest tool and equipment rental company, has launched the Getting Greener from the Ground Up campaign to help customers meet their environmental objectives based on four key areas: waste reduction, resource management, energy efficiency and pollution. As part of the program, Speedy is rolling out its “Green Options Go” initiative, which enables customers to reduce costs and carbon by choosing a green option from a range of tools and equipment.

Speedy will provide a comprehensive range of products selected for their superior environmental performance as well as information and advice on carbon and energy efficiency. Participating customers will receive specific monthly statistics on the amount of carbon, energy and money that has been saved through the use of tools and equipment in the ‘green options’ range. The data will not only provide evidence of customers’ commitment to the environment — an increasingly important requirement for tender documents and corporate responsibility reports — but will show that choosing the green option makes good commercial sense.

All products in Speedy’s ‘green option’ range have been independently assessed and evaluated by environmental consultant group Environment Resources Management.

“While industry-wide sustainability targets need to be met, saving money is still at the forefront of contractors’ minds,” said Claudio Veritiero, managing director of U.K. and Ireland Asset Services for Speedy. “We firmly believe that the two go hand in hand and our ‘Go’ initiative will provide straightforward information to help our customers improves sustainability, increase efficiency and reduce costs. The goal of these initiatives is to help affect these changes through talks, training and education at ground level. For this to work, sensible solutions and accessible information must be provided to operatives on site.”

The ERM environmental consultancy team has conducted a streamlined assessment of the carbon footprint of equipment in the green range to provide credible information.

“The assessment considers emissions from both the manufacturer and use of the equipment,” said Charles Allison of ERM. “The CO2 benefits of items in the green range are calculated in comparison to typical alternative products. Non-carbon benefits, such as prevention of soil contamination, have also been evaluated using a qualitative assessment matrix.”

More information on the initiatives can be found at www.speedyhire.com.