What do you expect from this year's Rental Show?

I'm trying to be optimistic. We've got to be there, we can see that people have cut their space back, they are watching their expenses. My message is and I keep trying to tell people, if you watch too much TV, you won't even get out of bed in the morning. What a guy needs to do is come to the show even if they're not going to buy anything, please come to the show. That's the message that our company has been trying to tell people. Come to the show and learn how to run your business better because we're all trying to figure that out. Come to the show so we can talk to you and keep that business relationship going.

Even though the current scenario isn't great, there are huge infrastructure needs in the coming years.

I would agree. There will be more people and changing demographics. As our population continues to age, what effect is that going to have on infrastructure, on what type of products that we build and how we build them? That's going to be the big question, and how do we deliver those services through our products? That's something we're all looking at and trying to figure out the best plan of attack. You're going to be looking for products that are a little more specialized in nature and products that are going to be in demand. You wouldn't want your daughter to be going out with a guy who sells encyclopedias. That's probably not a long-term-growth stable job. So we've got to figure out what those long-term stable products are going to be because it will quickly change. How we sell products is changing and what we see as products will be changing.

I've seen companies that waited too long to change product lines or evolve their products or they didn't invest or recapitalize into their machinery and they are no longer competitive.

How do you expect rental companies to fare in 2010?

Rates will be very tight based on market demand. Fleet is well worn and needs replacement after four years of reduced capital investment. Cash flow will present a serious challenge to growth.