Wacker Neuson plans to grow significantly in the Asian market in the coming years, its CEO Cem Peksaglam said at Bauma China last week. Wacker Neuson has already been represented in Hong Kong with its own sales company for more than 15 years and in Shanghai, Beijing and Shenzhen since 2006. Other locations for Wacker Neuson besides China include sales companies in India, Malaysia, Thailand and Singapore.
Wacker Neuson has been able to establish a strong market position in China with gasoline demolition hammers, the company said.
“In track construction, a high degree of reliability and ease of maintenance of construction equipment is very important,” said Peksaglam. “Our gasoline demolition hammers are unbeatable in terms of this decision criterion. This is why we have a leading market position in China in this area, which we will utilize for more products from our assortment in the future.”
Wacker Neuson has developed its own series of construction equipment specifically tailored to the requirements of the Chinese market. The new series consists of compaction equipment, generators, pumps and light masts. “In the medium term, we also need to manufacture these products locally in order to be able to establish a competitive position in Asia,” said Martin Lehner, chief technology officer and deputy chairman of the executive board of Wacker Neuson. “However, when and where we open a production site in China is currently still undecided.”
The company has eight production sites around the world, including an Asian factory in Manila, Philippines.
“Our group is focused on growth,” added Peksaglam. “We see the greatest potential in Asia presently, but also in other emerging markets such as in South America or in Africa.”