Former HERC executive Norty Turner will become CEO of Dutch rental company Riwal on March 1.

Riwal, international aerial work platform and telehandler rental specialist, has named former Hertz Equipment Rental Corp. executive Norty Turner as its new CEO, effective March 1. Turner succeeds Dick Schalekamp, who has been with the company since 1986. Schalekamp will continue as a member of Riwal’s board of supervisors, focusing on initiating international business development, international sales, purchasing relationships and mergers and acquisitions.

The supervisory board consists of chairman Doron Livnat, Schalekamp (president of the board) and Willem Ledeboer.

“Dick Schalekamp has proven to be an outstanding entrepreneur, resulting in a prominent position for Riwal in numerous countries,” said Ledeboer. “He played an active role initiating the current company strategy. The next phase for the company allows for a new CEO to lead the rollout of Riwal’s defined corporate strategy.”

At HERC, Turner has held a variety of positions with increasing responsibility in sales management, operations, and general management. His most recent post was based in France as vice president HERC Europe, Middle East and Africa.

“As the CEO, Norty will take on the overall leadership of Riwal to realize our ambition of becoming the leading AWP rental specialist in Europe,” said Schalekamp. “With his depth of industry experience, his ability to develop highly motivated teams, his background of improving organizational efficiency and his results-driven management approach, Norty is the ideal leader to take over as Riwal’s new CEO.”

Riwal is based in Dordrecht, The Netherlands, and has operations in 16 countries, with a fleet of 13,000 units.