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The Rental Show– New Orleans, LA
February 6-8, 2012
Aerial Rental Giant Riwal Commits Itself to Spanish Market
Netherlands-based aerial work platform rental specialist Riwal said this week it remains committed to its business in Spain, operating as Clem-Riwal, despite continued difficulties in the Spanish market, which has been affected by ongoing negative economic developments in the non-residential construction market. The weak market has led to overcapacity in the aerial market with strong pressure on rental rates.
Riwal said it will adjust its Spanish business to current market conditions. Its bigger, reinforced branches and a new service structure will remain, covering more than 60 percent of the Spanish market value and 50 percent of its geographic territory, in three main areas — Levante, Central Spain and Catalonia.
Riwal will reduce its Spanish fleet, transferring assets to countries with stronger current growth perspectives. “Riwal has a very strong reputation in the market which is going to be supported by the measures of the Spanish operations,” said Riwal president Dick Schalekamp. “Furthermore, Riwal is very committed to the Spanish market as part of its European network and is confident that the company will come out stronger once economic developments turn more favorable in the longer term.”
“Clem-Riwal will achieve a new service and pricing policy for the next years which will ensure the quality of our fleet and service and will confirm our position as a key supplier for all our customers,” added Javier Gomez Gonzalez, Riwal general manager for Spain.
Riwal is an international company based in Dordrecht, The Netherlands, with operations in 15 countries.
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© 2012 Penton Media Inc.
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