European rental giant Ramirent is unveiling a new refocused brand identity and strategy, with a unifying new global brand promise: “Let’s Solve It.” The streamlined Ramirent brand emphasizes a commitment to simplify customers’ businesses by delivering “dynamic rental solutions” that improve productivity and efficiency.

“Ramirent is one of the leading companies in its industry,” said Magnus Rosen, Ramirent president and CEO. “We believe in a decentralized business model that captures the entrepreneurial spirit in the Group. However, there are internal synergies and external business benefits to be gained from working more as one company. With the new identity, we begin a journey towards a stronger and more unified Ramirent as a company and brand.”

The new group brand promise “Let’s solve it” will be used as a tagline to the new Ramirent logo worldwide. Ramirent, based in Helsinki, Finland, has operations in Finland, Sweden, Norway, Denmark, Russia, Estonia, Latvia, Lithuania, Ukraine, Poland, Hungary, Czech Republic and Slovakia.