New Holland Construction last week announced it will participate in ConExpo Russia at the Crocus Expo International Exhibition Center Sept. 15-18.

It is the first international fair organized in Moscow by the Trade Show Center together with the North American Association of Equipment Manufacturers.

ConExpo Russia represents one of the most important fairs of the year in the construction equipment sector and New Holland will participate at this fair, considering it strategically important as a way of promoting its products in the Russian market, New Holland said.

New Holland Construction will exhibit new products at the show including new crawler excavators and B series wheel loaders, dozers and graders for the heavy line, and backhoe loaders and telehandlers for the light line.

“Conexpo in Moscow will attract a relevant number of new customers” said Fabrizio Cepollina, who is responsible for New Holland Construction’s international region. “And this will allow us to further consolidate the brand in a market that, year after year, keeps on giving us great satisfaction from a commercial standpoint.”

Other companies that will exhibit at ConExpo Russia include Caterpillar, Hitachi, JCB, JLG Industries, Komatsu, Manitowoc, Multiquip, Terex Corp. and Volvo Construction Equipment.