Brazil’s largest equipment rental company Mills Estruturas e Serviços de Engenharia S.A. said it has reached an agreement to buy U.S. $71 million worth of motorized access equipment for its rental division. Monthly deliveries will begin by the end of this year.
To protect its investment from fluctuations in the exchange rate, Mills has entered into a hedge contract worth about R$147 million (about U.S. $72.4 million).
Mills is headquartered in São Paulo.
DATE: May 29, 2013
TIME: 2:00pm ET/ 11:00am PT
Where: ONLINE
ABSTRACT: Rental penetration essentially means the percentage of equipment on jobsites that is rented, rather than owned by the end user. In this webinar, a panel of experts will discuss why rental penetration has grown, how it can be measured and understood, and how much it can increase in the coming years. Panelists include Dan Kaplan, Chuck Yengst and John McClelland.
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