Mitsubishi Heavy Industries Ltd. and Shanghai Diesel Engine Co., a major Chinese diesel engine manufacturer, have signed an agreement to establish Shanghai MHI Engine Co. Ltd., to manufacture and market diesel engines in China. The aim of the new joint venture is to make a full-fledged entrance into the rapidly expanding Chinese market for industrial-use diesel engines and to build up market share through more competitively priced products. The JV is scheduled to begin manufacturing and marketing in December.
Shanghai MHI Engine will be capitalized at CNY 200 million (about U.S. $31.6 million). Ownership will be divided equally between MHI and SDEC. The new company, to be headquartered in Shanghai, will target annual sales of 10 billion yen in the first few years and intends to boost this figure to 20 billion yen thereafter.
The JV will manufacture industrial-use diesel engines with power outputs in the 500 to 1,600 kW range under a manufacturing and marketing license from MHI. The JV's procurement, marketing and after-sale service will take advantage of SDEC's vast domestic network.
MHI has for some time been seeking to build up its share in the rapidly expanding Chinese market, while SDEC has been aiming to launch a full-scale entry into the market for industrial-use diesel engine with outputs of over 500 kW. The interests of the two companies led to the conclusion of the joint venture agreement.
A long-established Chinese manufacturer of diesel engines, SDEC is an affiliate of Shanghai Automotive Industry Corporation, the largest automobile manufacturer in China. SDEC's 100 to 500 kW high-speed diesel engines for construction machinery, power generation and marine use hold a large share of the market.
The Chinese diesel engine market is growing at a rapid rate. In addition, the Chinese government has begun to promote distributed power generation using more environmentally friendly natural gas as fuel. This decentralized approach to electricity generation using smaller generators is expected to cause the demand for diesel generators to soar, pushing the market from the current approximately 500 MW to 50,000 MW by 2015.
