Chinese manufacturer LiuGong has opened a Middle East headquarters in the Jebel Free Zone, Dubai, United Arab Emirates, the TradeArabia News Service is reporting. The Dubai office will serve as the regional sales hub and spare parts distribution center of LiuGong, and provide technical support to the company’s large customer base in the Mena region, the company said.

LiuGong’s product range ranges from earthmoving equipment such as wheel loaders, excavators, bulldozers and motor graders; compact equipment including skid-steer loaders; road equipment like pavers and rollers; and forklifts, cranes and concrete equipment.

The new 2,200-square-foot facility is expected to generate more than $100 million in annual revenues, the company said. “The Dubai office brings us closer to our customers and dealers, to meet any demand for machinery or spare parts swiftly,” said LiuGong Middle East president York Liang. “The office will help our customers to enhance their efficiency by reducing the time for technical support and enable us to introduce to the Middle East region the latest products developed by our global R&D centers.”