As part of its international development process, Haulotte Group last week announced it is continuing its worldwide development strategy by opening a new subsidiary in Dubai, United Arab Emirates, this month.

This new subsidiary, Haulotte Middle East FZE, is part of Haulotte Group’s engaged service policy — being close to its customers to understand better their expectations and to provide them with adapted solutions. With the new Dubai operation, Haulotte Group will reinforce its presence and action in the Middle East, where construction projects are on the rise.

Managed by Arthur Danelian, Haulotte Middle East FZE, covers Middle East, Maghreb and African countries, where Haulotte Group wants a presence to respond to the demands of a market growing at an unprecedented pace. Previously, Danelian acted for four years as Haulotte Group sales manager of the Middle East area.

His new role is to define the sales strategy and implement the whole Haulotte range in the area, including a complete range of aerial work platforms, the HTL range of telehandlers, and the Multijob range, full-rotating backhoe loader.