Generac, a designer and manufacturer of generators and other engine-powered products, announced that it has signed an exclusive contract with Allpower Industries of Victoria, Australia, to sell and service Generac automatic home backup power systems and other products throughout Australia and New Zealand.
“Expanding into new geographies is a key part of our Powering Ahead strategy,” said Aaron Jagdfeld, Generac CEO. “Power outages occur in Australia for many of the same reasons they occur in the U.S. — extreme weather, equipment failures, and construction accidents. It’s not a matter of if a power outage will occur, it’s when it will occur. We’re excited to partner with such a well known and reputable company as Allpower and bring our expertise in emergency power generation to homeowners throughout Australia and New Zealand.”
Currently, the penetration of home standby generators in Australia and New Zealand is minimal, with no manufacturer having any meaningful level of market penetration, Generac said.
“This partnership is an excellent way to provide additional value to consumers throughout Australia and New Zealand,” said John Sinclair, CEO of Allpower.
Allpower will sell Generac portable generators, which can be used for emergency power as well as DIY projects, and Generac power washers.
Generac is based in Waukesha, Wis.
