Doosan Infracore recently announced it has broken multiple sales records by selling a total of 50,000 excavators in China, achieving its best performance in terms of monthly figures and setting a monthly sales record for a construction equipment business in China.
The company started selling excavators in China in 1997, when it sold 234 units. In 2007, it sold 11,026 units, a 50-fold increase over the past decade. The accomplishment is based on the development of customized products for local needs, and expansion of the sales and after-sales network.
In March, Doosan Infracore sold 2,910 excavators in China, a new record in monthly sales among construction equipment businesses in China. The figure means a 42-percent year-on-year increase from 2,051 units in March 2007. It is also close to the number of Doosan excavators sold annually in Korea. In the first quarter of the year, Doosan Infracore sold a total of 4,817 excavators in China, a 50 percent year-on-year increase.
The Korean construction equipment manufacturer has also made other accomplishments: the No.1 share in the excavator market in China and selection as the No.1 business in terms of customers’ satisfaction for five straight years.
Doosan Infracore has established a nationwide sales and after-sales service network in China in an effort to set up a differentiated image. At present, the network has a total of 280 sales and after-sales service points, the largest organization of its kind in China. The company operates a 24-hour after-sales service system, offering an 8,000-hour free after-sales service guarantee.
“This year we set up a target of selling more than 13,500 excavators and introducing local-type wheel loaders successfully on to the local market in the second half of the year,” said Doosan Infracore executive managing director Dong Chul Kim, head of Local Corp. in China. “We also aim to do something that others in the industry have not dared to do, namely, rising to the position of the top construction equipment business in China by 2012.”
The company also plans to transform Yantai Yuhua Machinery, a Chinese wheel loader manufacturer that it took over in 2007, into a factory with the annual production quantity of 7,500 by October this year, in connection with its strategy of occupying the top position in the local wheel loader market with the annual sales of 15,000 by 2014.
