Showcasing its industry leadership and commitment to the Chinese market, Caterpillar built its largest trade show display in company history last week at Bauma China, held in Shanghai. With the theme of “Building customer success for over 100 years,” the Caterpillar stand, located at the Shanghai Exhibition Center, covered more than 12,000 square meters (about 129,166 square feet).
Caterpillar’s Bauma China booth showcased nearly 50 machines, including six new products, as well as services and technology that can be widely applied by its growing base of Chinese customers. The company also highlighted how its products are suited to support China’s 12th Five-Year Plan, which includes a focus on industrial developments for new roads, water and irrigation projects, railway expansion, new airports, urban construction and energy development.
“Caterpillar’s products are playing a positive role as our Chinese customers take part in the on-going economic development in China by supporting infrastructure development, energy production and resources utilization,” said Ed Rapp, Caterpillar group president and chief financial officer, who will take on a new role of group president with responsibility for Construction Industries beginning next year. “In China, we believe the long-term outlook is positive for the industries Caterpillar serves, and China remains an important emerging market for Caterpillar. Just as we have done in other regions of the world, we are focused on systematically building out our business model in China to enable customer success.”
Win in China is one of the “Big 8” Imperatives in Caterpillar’s enterprise strategy. Caterpillar and its independent dealers have made significant investments to expand the range of products and components produced in China, increase and improve customer support services and expand and enhance dealer coverage in every province.
“At Caterpillar, we are proud to call China home, and we continue to make significant investments to increase our facilities and grow our employee base in China,” said Qihua Chen, currently general manger of Caterpillar (Xuzhou) Limited. Chen will take on the newly announced role of Caterpillar vice president with responsibility for China Operations beginning next year. “Caterpillar’s products, services and solutions are well positioned to fit with China’s drive for an environmentally sustainable economy and industrial upgrading.”
The Caterpillar exhibit at Bauma features a Cat excavator built for the latest Bond film “Skyfall;” the “House of Brands” exhibit, which tells the story of brands owned by Caterpillar; and three antique tractors produced in East Peoria, Ill., in the late 1920s and early 1930s that are still in running condition.
With 2011 sales and revenues of $60.14 billion, Caterpillar is a leading manufacturer of construction and mining equipment, diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives.