World of Concrete 2012 will introduce the all-new four-day Masonry Veneer Live event, designed to bring together key industry stakeholders, installers, masons, manufacturers and designers to help foster the growth of the masonry industry’s fastest-growing product segment.

Masonry Construction’s Masonry Veneer Live will take place Tuesday, Jan. 24, 2012 through Friday, Jan. 27, 2012 in the North Hall, adjacent to the World of Masonry, in the Las Vegas Convention Center. Masonry Veneer Live includes products such as cast stone, brick, and adhered veneer masonry. Each of these veneer materials has a specific installation procedure developed to ensure a durable wall.

“We are thrilled to offer the new Masonry Veneer Live event at WOC 2012,” said Tom Cindric, group director, World of Concrete. “We want to help our attendees to stay at the forefront of the latest products and installation techniques in the masonry industry. This new event is focused on this growing and popular product segment.”

WOC is partnering with Brick Industry Association, Masonry Veneer Manufacturers Association and Cast Stone Institute for the new event.

The Brick Industry Association is the national trade association representing distributors and manufacturers of clay brick and suppliers of related products and services.

The Masonry Veneer Manufacturers Association is the only incorporated trade association organized specifically for the adhered Masonry Veneer industry. The organization represents the Manufactured Stone Veneer industry’s manufacturing companies and their suppliers.

The Cast Stone Instituteis an organization of Cast Stone Manufacturers, Associates, Professional Architects, Engineers, and Concrete Technologists formed for the purpose of improving the quality of Cast Stone and disseminating information regarding its use.