Volvo Rents this week named Matt Tavianini vice president of sales and marketing. Tavianini, an 18-year veteran of the rental industry, will be responsible for implementing formal programs, systems and processes to align and integrate Volvo Rents’ sales and marketing functions.

Tavianini began his rental career as a branch manager with Hertz Equipment Rental. He joined Volvo Rents in 2006 as mid-Atlantic district manager, and most recently served as regional sales manager.

“This was an easy decision, the right decision, as we implement a purposeful plan to take our business to the next level,” said Barry Natwick, president of Volvo Rents, referring to the company’s current efforts to manage and grow a network of company-owned stores in addition to operating a franchise network. “Matt shares the same values, passion and innate desire to keep our business successful. His appointment is yet another reason for us to look to the future with great enthusiasm.”

“Volvo Rents is the perfect opportunity to work with one of the rental industry’s premier players and enhance a network that is poised for aggressive growth in various markets throughout the world,” Tavianini said. “I look forward to working alongside an extremely talented sales and marketing team and drive Volvo Rents’ success well into the future.”

Based in Asheville, N.C., Volvo Rents is No. 17 on the RER 100.