Volvo Rents is launching an iPhone app providing customers with information about rental equipment such as equipment make, model number and equipment specification information hard-coded within the application. Customers can access detailed rental product information on more than 100 aerial work platforms and reach forklift items.

Franchise owners can log in and access data straight out of their rental management systems. The iPhone app eliminates the need for Volvo Rents employees in the field to carry a laptop, a data card and a pile of product brochures the company said.

“As the pace of business continues to accelerate, the ability for organizations to mobilize the workforce has become critical for success,” said Nick Mavrick, vice president of marketing for Volvo Rents. “The launch of our free iPhone application is an exciting development, as we upgrade the way we connect with the world.”

“Our goal was to remove the barriers between Volvo Rents employees and the real-time data they require,” said Patrick Farley, who managed the project. ”Our goal was to remove the barriers between Volvo Rents employees and the real-time data they require. With this new technology, we have achieved our goal, at the same time substantially reducing costs for all parties involved.”

Other features include a GPS store finder, which allows iPhone users to find their five closest Volvo Rents stores using GPS technology, as well as downloadable equipment brochures and an integrated RSS Feed that highlights relevant industry news.

The application is available for download in Apple’s “iTunes App Store.”

Based in Asheville, N.C., Volvo Rents is No. 18 on the RER 100.