Volvo Rents opened a new branch in El Dorado, Ark., the fifth franchise location operated by Paul and Penny Bullock of JPS Equipment.

The Bullock family opened its first Volvo Rents franchise in West Monroe, La., in 2003, adding stores in Alexandria, La., in 2004; Bossier City, La., in 2007; and Geismar, La., in 2009. The Bullock family franchise was named Volvo Rents’ Franchise of the Year in 2010 for the fourth consecutive year.

“We are excited to expand our business into Arkansas, and look forward to serving our customers in the El Dorado construction market,” said Paul Bullock. “This new location will provide our rental customers in the El Dorado and surrounding counties with faster access to equipment delivery and service.”

Volvo Rents is No. 18 on the RER 100 and has 71 rental centers in North America, 81 in Europe, five in India, and one each in Thailand, the Philippines and Mexico.