Volvo Rents has opened an East Region office with a new management team. Russ Parisi, an 18-year equipment rental industry veteran who joined Volvo Rents in 2003, will serve as eastern region vice president and oversee the eastern United States, as well as Canada’s eastern provinces.

“This is a pivotal time in the market, with great opportunities for Volvo Rents’ further growth,” said Parisi. “The new office and management team adds further depth and breadth of experience as we intensify our push to capitalize on the economic upturn and expand upon our already strong network of company- and franchise-owned stores.”

The regional office is in Iselin, N.J. Regional executive administrator is Michelle Laury. Division managers are David Ritz, Northeast; Joe Weldie, Southeast; Larry Kirkpatrick, upper Midwest; Victor Guerreiro, greater Toronto area.

Regional sales managers are Matt Tavianini (Northeast and upper Midwest) and Mike Bullock, Southeast. Division sales manager is Nelson Tavares, Greater Toronto area. Region safety manager is Sal Lombardo; region service manager is Jerry Dohn; region controller, Ed Cunnally.

Volvo Rents, No. 17 on the RER 100, is based in Asheville, N.C.