Volvo Rents launched its new acquisition strategy by acquiring Sampson Equipment Co., a three-location rental company based in the Salt Lake City area, with branches in Murray, Ogden and Draper, Utah. The acquisition was the first purchase in a new strategy to manage and grow a network of company-owned stores as well as continuing its franchise network.

“Becoming a part of Volvo Rents was an attractive decision for my family and my employees,” said Lance Sampson, owner of Sampson Equipment Co. “Volvo Rents provides us with the resources to expand, and allows us to align our culture with a trustworthy brand that is known for their commitment to their employees and their customers.”

“Sampson Equipment’s culture of local decision-making has enabled the Sampson family to assemble an excellent team that is fully committed to customer care,” said Mike Crouch, vice president, business development. “The Sampsons will serve a significant role in the expansion of Volvo Rents in the state of Utah.”

Based in Asheville, N.C., Volvo Rents is No. 17 on the RER 100.