United Rentals last week announced a realignment of its field leadership structure designed to support its corporate strategy for corporate growth.

United named Steve Nadelman senior vice president – operations west, with responsibility for the company’s Aerial West, Northwest, Rocky Mountain, Southwest and Gulf Regions. Nadelman had most recently served as senior vice president – field operations and corporate real estate and before that as vice president – southwest region. Nadelman joined United Rentals in 1998 with more than 15 years experience in the equipment rental industry.

The company also named Matthew Flannery senior vice president – operations east, with responsibility for United’s Aerial East, Northeast, Northeast Canada, Midwest and Southeast regions. Flannery has served in two regional vice president roles in aerial operations, as well as district manager, district sales manager and branch manager. Flannery joined the company in 1998 after seven years of rental business management experience.

“Our entire organization is now pursuing profitable growth in our core rental operations, with an emphasis on EBITDA and profit metrics,” said CEO Michael Kneeland. “Our new field structure improves our ability to act swiftly on opportunities to deploy our capex where it can generate the best returns. In addition, we see benefits to be gained by bringing integrated management to our aerial and general rental operations, both in terms of incremental business and enhanced customer service.”

Specialty rental operations will continue under the leadership of Paul McDonnell in the newly created position of senior vice president – trench safety, pump and power. The company also named Dale Asplund vice president – supply chain. Asplundh will lead the operations of contractor supplies, fleet management and strategic sourcing. The combined oversight is designed to enhance the company’s supply chain process by integrating product management with sourcing strategies.

In other United Rentals developments, Kurt Barker has relinquished his position of executive vice president – corporate services and will continue with the company as a special projects manager.

Based in Greenwich, Conn., United Rentals is No. 1 on the RER 100.