United Rentals last week announced it has renewed its partnership with “Extreme Makeover: Home Edition” for the upcoming season. The Emmy award-winning television show will begin building new homes this month, in preparation for the premiere of Season 8 on ABC in September.

The 2010-2011 season marks the fourth consecutive year that United Rentals has served as the preferred construction equipment supplier for “Extreme Makeover,” which relies on local contractors and community volunteers to build a house in seven days. United Rentals' integrated approach to customer service mobilizes the resources of more than 550 branches, a key benefit as the show travels across the country.

“We are very pleased to once again support Extreme Makeover in raising the profile of volunteerism in America,” said United Rentals CEO Michael Kneeland. “Our employees take this partnership to heart — they find ways to solve equipment needs at even the most rural sites or when a call comes in at midnight. The race against time is intense, but the quality of service we provide is very similar to the 'extreme' commitment we show our customers every day.”

Commenting on the partnership, Diane Korman, “Extreme Makeover: Home Edition” senior producer, said, “Over four years and more than 4,500 pieces of equipment, United Rentals has come through for us every time, despite the challenges of weather, timing and logistics. Their professionalism in serving these jobsites shows that we made the right choice in relying on United Rentals for our equipment needs.”

A gallery of previous “Extreme Makeover: Home Edition” projects featuring United Rentals equipment can be found on the Community Support page of the company's website www.unitedrentals.com.