Terex Construction last week introduced a dedicated compact equipment line, distributed throughout North America. The line includes both Terex-branded compact track loaders, featuring the ASV patented Posi-Track undercarriage technology, and a broad portfolio of offerings from Terex, including compact excavators, compact wheel loaders, site dumpers, tractor loader backhoes, light towers, telehandlers, power buggies and tandem asphalt rollers. The compact equipment line will focus exclusively on the needs of this key market segment.
With more than 45 unique product models, the Terex compact equipment line offers a wide range of compact equipment from a single manufacturer, giving contractors numerous options for their equipment investment. In addition, Terex parts and service, and Terex Financial Services, are available to customers who purchase Terex equipment. Terex Financial Services offers a wide range of effective finance and leasing solutions, structured to complement customers’ cash flow and budgets.
Through Dec. 31, 2009, dealers who distribute ASV products only, and will not eventually become Terex dealers, will continue to offer these machines under the ASV brand. Effective Jan. 1, 2009, all current ASV products will also be branded “Terex” and will join the North American Terex compact equipment line. In the interim, customer events and media coverage that features both Terex and ASV-branded products will be promoted as Terex ASV.
“By combining Terex Construction’s broad line-up of compact products and services with our innovative compact track loaders featuring our patented Posi-Track undercarriage system, we are able to provide an exceptional ownership experience,” said Del Carver, area director, Terex North America Compact Equipment.
Terex Corp. is a diversified global manufacturer with 2007 net sales of more than $9.1 billion. Terex operates in five business segments: Terex Aerial Work Platforms, Terex Construction, Terex Cranes, Terex Materials Processing & Mining, and Terex Roadbuilding, Utility Products and Other. Terex manufactures a broad range of equipment for use in various industries, including the construction, infrastructure, quarrying, mining, shipping, transportation, refining, and utility industries.
A.S.V. Inc., doing business as Terex ASV, is a subsidiary of Terex Corp.