Austin, Texas-based Zilliant, a provider of price optimization and management solutions for B2B manufacturers, distributors, high-tech, and industrial service companies, last week announced the addition of Sunbelt Rentals to its customer advisory council. Sunbelt Rentals is the first member of the council from the industrial services market, and will help to guide initiatives in this sector by sharing approaches, best practices and insights gained through their implementation of Zilliant’s pricing software.

“Participating on Zilliant’s customer advisory council gives us an additional opportunity to provide real-world insight into not only our own experiences, but also the needs and expectations of the industrial services market overall,” said Charles Snyder, executive vice president fleet operations, Sunbelt Rentals. “We expect to benefit significantly by collaborating with company leaders and industry peers to identify new opportunities for innovation and improvement, and look forward to being a proactive member of the council.”

The council is made up of pricing executives from leading business-to-business companies in the distribution, manufacturing, high-tech, and industrial services markets. Sunbelt Rentals joins council members from Acuity Brands, HD Supply, Hubbell Inc., Akzo Nobel, Ingram Micro, Parker, PPG, Reliance Steel and Aluminum Co., Schneider Electric, Shaw, Siemens Energy and Automation, Thomas and Betts, and others.

“Sunbelt’s expertise and knowledge adds value as we continue to service the industrial/commercial market,” said Laura Case, director, customer advocacy at Zilliant. “We expect our advisory council to continue to grow and evolve, providing us with further opportunities to align our solutions with their pricing objectives.”

Sunbelt Rentals is No. 3 on the RER 100.