Strongco Corp. has begun on a new branch in Orillia, Ontario, Canada, the company said this week. Site work has begun on a 1.5-acre parcel of land in Orillia, strategically located between Strongco locations in Sudbury to the north and Mississauga to the south.

The new branch will be branded as Volvo — the company is a major Volvo Construction Equipment dealer — and will carry other complementary brands in support of end-user markets in the area.

“Orillia is an ideal location for a new branch in south-central Ontario to enable us to improve service to key customers and enhance our market position,” said Bob Dryburgh, president and CEL. “We have a large quarry and aggregates industry customer base within a 50-mile radius of the city, particularly on the east side of Lake Simcoe.”

Strongco expects to open the new 10,500-square-foot branch in October and has started hiring key people.

Strongco is one of Canada’s largest multiline mobile equipment dealers and also operates in the northeastern U.S. through Chadwick-BaRoss Inc. Strongco sells, rents and services equipment used in construction, infrastructure, mining, oil and gas, utilities, municipalities, waste management and forestry. Strongco has 24 branches in Canada and five in the U.S. and represents numerous brands such as Volvo Construction Equipment, Case Construction, Manitowoc Crane, Terex Cedarapids, Skyjack, Dressta, Takeuchi, Link-Belt, Kawasaki and others.

Based in Mississauga, Ontario, Canada, Strongco is No. 67 on the RER 100.