Strongco Corp. said this week that its dealer distribution agreement with Sennebogen LLC, announced in August 2010, has been extended from the Atlantic provinces to northern Ontario. Distribution rights in the original agreement covered Nova Scotia, Prince Edward Island, New Brunswick and Newfoundland.
Effective immediately, Strongco’s coverage has been extended to include northern Ontario, from Orillia north, west to the Manitoba border and east to the Ottawa region.
Strongco holds distribution rights for Sennebogen’s Green Line material handling models. Strongco markets and supports the products to industry sectors including infrastructure, construction, forestry, scrap, recycling, demolition, ports, industrial, aggregate and government.
“Since taking on the Sennebogen brand late last year, we have seen a high level of customer interest and acceptance of the product,” said Bob Dryburgh, president and CEO of Strongco. “The addition of this brand to our portfolio was consistent with our strategy to grow our leading position as an equipment dealer representing globally recognized manufacturers.”
Strongco, based in Mississauga, Ontario, with 24 branches in Canada and five in the United States, represents major brands such as Volvo Construction Equipment, Case Construction, Manitowoc Crane, Terex Cedarapids, Skyjack, Allied, Takeuchi, Kawasaki and more. A major rental player as well, Strongco is No. 67 on the RER 100.