Stanley Black and Decker recently formed a manufacturer representative partnership with Houston-based MIS Group covering the states of Texas, Oklahoma, Louisiana, Arkansas and Mississippi for the rental industry.
â€śWe are looking to grow our rental business in the South Central region working in a close partnership with the MIS Group,â€ť said Kevin Burroughs for Stanley Black and Decker. â€śThe goal is to have a strong brand presence and growth in the rental market.â€ť
â€śThe key to our partnership is our local factory branch mentality of four account managers and three inside support personnel,â€ť JMax Quenon, director of sales of MIS Group, said.
MIS Groupâ€™s target market will be the rental industry focusing on increasing the use of DeWalt tools in a companyâ€™s rental fleet. DeWalt will be exhibiting at the TRA Round up July 13-14 in Galveston, Texas. At this show the company will showcase demolition hammers, grinders, metalworking products, carbide and abrasives.
Stanley Black and Decker is dedicating resources to the rental channel and has a number of dominant brands to promote in this channel. The company has a strategic partnership with its independent sales reps in growing its market share.