SafeWorks Hires Vice President for SafeWorks International

SafeWorks LLC recently hired Ruben Bake as vice president of SafeWorks International responsible for the Power Climber Wind, Power Climber and Spider brands. Based in the company’s Antwerp, Belgium, location, this role includes all business sales and operations outside of the Americas and reports to SafeWorks’ CEO Scott Farrell.

Bake joins the company from Ashland Inc. where he was the global marketing director for its U.S.-based $1 billion Performance Materials business, where he led the marketing effort to develop the global wind energy business that produces composite resins for wind turbine blades.

“Ruben’s global business development experience across reseller and end-user groups strengthens our continued market leadership in powered access solutions for renewable energy, infrastructure and construction end-markets,” said Farrell. “We are excited about the leadership he will provide to our rapidly growing international business as part of the SafeWorks team.”

Headquartered in Seattle, SafeWorks is a global leader in manufacturing and distributing powered access and safety solutions for a wide variety of energy, infrastructure, construction and restoration industries. Spider, a division of SafeWorks, is No. 71 on the RER 100.

Please or Register to post comments.

Upcoming Webinars

Rental Penetration from 5 to 50 and Counting Webinar

DATE: May 29, 2013
TIME: 2:00pm ET/ 11:00am PT
Where: ONLINE
ABSTRACT:
Rental penetration essentially means the percentage of equipment on jobsites that is rented, rather than owned by the end user. In this webinar, a panel of experts will discuss why rental penetration has grown, how it can be measured and understood, and how much it can increase in the coming years. Panelists include Dan Kaplan, Chuck Yengst and John McClelland.

SPONSORED BY: 

RER TV
Apr. 25, 2013
video

Haulotte Launches Improved Easy Spare Parts Ordering

Haulotte Services recently launched its new version of Easy Spare Parts, the company’s online store for Haulotte genuine spare parts orders. ESP is a front office tool that allows customers to consult technical documentation and to order spare parts online....More
Buyers' Guide

The RER Industry Directory is the resource buyers like yourself rely on when looking for up-to-date information on the products or services you are searching for.

Learn More

 

Rental Rate Guide

Rental Rate Guide 2013

Available Exclusively Online! Interested in suggested rental rates for hundreds of categories of equipment? You need RER's 2013 Rental Equipment Rate Guide.

Learn More

 

Connect With Us
Rental Equipment Register Related Sites