RSC Equipment Rental has teamed with Industrial Info Resources to enhance its ability to market rental services to the industrial marketplace. IIR provides industry knowledge and marketing and communication tools to help target hot markets and projects in North America.

RSC and IIR are co-sponsoring monthly “webinars” to educate RSC’s regional, district, and store sales personnel on the use of IIR’s PECWeb Direct search tool to help in generate leads.

“Industrial Info’s data has been instrumental in providing information necessary to establish contacts with key project personnel leading to successful bidding opportunities for projects such as a major food and beverage industry plant scheduled to begin construction this winter in the Great Lakes Region and a new ethanol plant nearing completion in Madera, Calif.,” said Jason Hannah, senior market analyst for RSC Equipment Rental.

Based in Sugarland, Texas, IIR provides marketing and communications services in the form of corporate communications, advertising promotions and industrial database services. It provides comprehensive market intelligence pertaining to the industrial processing, heavy manufacturing and energy-related industries throughout the world.

Based in Scottsdale, Ariz., RSC Equipment Rental is No. 2 on the RER 100.