RSC Equipment Rental, the operating entity for RSC Holdings, last week announced that Per Ohstrom, an experienced marketing executive with considerable industrial experience, has joined the firm as vice president, marketing.

“We are very pleased that Per Ohstrom has joined our management team in this important role," said Erik Olsson, president and CEO. "Per brings over 25 years of experience in marketing and sales, strategic planning and market research. Much of his relevant experience is with firms whose focus was on industrial markets and customers. This will be of great value as we expand our leadership in the attractive industrial markets."

Ohstrom comes to RSC from Hagemeyer North America, a business-to-business distributor with a focus on industrial maintenance repair and operations services and products, where he was senior vice president of marketing. Previously he was director of marketing at CHEP, a pallet and container supply chain company, and he held marketing positions of increasing responsibility with International Paper and Rohm and Haas Company.

Ohstrom will report to Phil Hobson, senior vice president, corporate operations, and he will be based at the company’s corporate headquarters in Scottsdale, Ariz.

RSC Equipment Rental is No. 2 on the RER 100.