RSC Equipment Rental, the operating entity for RSC Holdings, one of the largest equipment rental providers in North America, last week announced that it has streamlined its field operations in North America into two geographical areas, an East Division and a West Division, instead of the three areas it has had previously.

Joe Foster and David Ledlow, senior vice presidents of operations will assume the responsibility of the East and West Divisions, respectively.

“This simplification will allow us to be leaner, faster and more efficient when it comes to responding to changes in the market place, while staying close to our customers,” said Erik Olsson, president and CEO of RSC. “Joe and David both have significant industry experience and are great leaders. I am confident our regions will produce even greater results for RSC under their leadership in this new structure.”

Foster joined the corporation as a Prime Equipment management trainee in 1984. Over the next 20 years he held several key management positions with the company, rising to Southeast region vice president in 2001. He served as Southern region vice president in 2005 and assumed responsibilities as a senior vice president in 2006.

Ledlow initiated his career in 1984 with Walker Jones Equipment Co., later acquired by Rental Service Corp. During his tenure he has occupied positions in outside sales, sales management and regional management, and assumed responsibilities as a senior vice president in 2006.

In connection with this structural change, Ned Graham, senior vice president operations, has decided to leave the company.

“I would like to thank Ned for his contributions to RSC over the last 10 years as part of the management team,” said Olsson. “He displayed a passion for safety and a dedication to sales and customer service. We wish Ned all the best for the future.”

Based in Scottsdale, Ariz., RSC Holdings is the holding company for the operating entity, RSC Equipment Rental, which is No.2 on the RER 100.