Scottsdale, Ariz.-based RSC Equipment Rental is involving its employees’ families to promote its safety culture — a major priority for the company. Children and grandchildren of RSC’s more than 5,300 employees were invited this year to participate in the first-ever “Work the Safe Way Everyday” kids coloring contest. Winners received gift cards and the honor of having their drawings featured in a company safety calendar.

“Safety is a top priority at RSC, and important to our employees, customers and their families,” said Erik Olsson, president and CEO. “We wanted to get the children involved in a fun and challenging way, as well as get everyone talking about what safety means. We had a tremendous response and are very proud of all the children.”

RSC received 248 creative drawings highlighting the importance of safety from all over North America, with entrants ranging in age from three to 16. Fourteen winners in various safety categories were honored, with winning artists receiving $100 gift cards. Their drawings are also featured in a 2008 company calendar. More than 200,000 copies of the calendar have been printed for distribution throughout RSC’s more than 465 stores and as an insert in 14 different construction industry trade magazines.

The calendar is available free online. To view the calendar, all contest drawings, or request a copy, go to www.RSCrental.com/coloring_contest.

RSC Equipment Rental is No. 3 on the RER 100.

RSC invited employees’ children and grandchildren to submit drawings for its first-ever safety calendar.