Rouse Analytics is launching a Rental Metrics Benchmark Service, providing rental companies of all sizes with a comparison of their own key performance metrics relative to the aggregated performance metrics of the industry. Initial participants in the service include industry leaders United Rentals, Hertz Equipment Rental Corp., H&E Equipment Services, Ahern Rentals, NES Rentals and Neff Rentals.

The service reports on rental rates, physical utilization, dollar utilization, fleet age and revenue-per-day metrics. The service also reports on rental rate change over time and revenue distribution, i.e., percentage of revenue derived from monthly, weekly and daily rentals, and ancillary fees. These metrics are reported on a total company, regional and market level for more than 50 major categories and almost 400 types of equipment. No changes to rental companies’ current systems are necessary for participation in the service.

The information will enable rental companies to make better-informed decisions on rental rates, improve fleet management and improve investor communication. The metrics reported are compliant with new industry standards designed by the American Rental Association to provide rental companies with a consistent method for reporting critical performance measures.

Rouse Analytics is part of the same company as Rouse Asset Services, which provides rental companies, construction equipment dealers and their investors and lenders with appraisals and equipment valuation information.