Rolls Scaffold & High Reach recently opened a branch in Irwindale, east of Los Angeles, Rolls CEO Michaels Rolls confirmed.

In addition to its headquarters in Ventura, Calif., Rolls has branches in Long Beach and Riverside, Calif., and plans to open a fifth facility in Escondido, Calif., near San Diego.

“This year will require one to review and reinvent themselves to survive the slowdown brought on by this recession and survive and prosper in the long term,” Rolls told RER. “I want to continue to grow our geographic footprint and gain new market share. Existing customers that we already have in those markets will be served more effectively and more economically.”

Rolls Scaffold and High Reach specializes in a wide-ranging inventory of aerial work platforms, forklifts and scaffolding equipment. It is No. 85 on the new RER 100.