Ritchie Bros. Auctioneers, the world’s largest onsite and online auctioneer of heavy equipment and trucks, exceeded $1 billion in online equipment sales for 2011. Ritchie Bros. introduced its online bidding service in 2002 and has now sold more than $5 billion worth of construction, transportation and other equipment over the Internet. So far in 2011, Ritchie Bros. has attracted more than 190,000 online bidder registrations from people in 118 countries.
“Selling $1 billion of equipment over the Internet in one year puts Ritchie Bros. in the realm of household names like Toys ‘R’ Us and Zappos,” said Peter Black, Ritchie Bros. CEO. “This milestone reminds us that our customers — the world’s builders — embrace the use of technology, much like the rest of the world, to do what they do every day.”
Ritchie Bros. Auctioneers is based in Vancouver, B.C., Canada and can be found online at www.rbauction.com.