Tim Clevenger is now vice president of marketing and brand management for The Papé Group.

Eugene, Ore.-based The Papé Group last week named Tim Clevenger vice president of marketing and brand management. He continues to report to Dan Hollingshead, president and CEO of The Papé Group.

“The Papé organization is committed to the marketing process and to differentiating our brand in a highly competitive and commoditized marketplace,” said Hollingshead. “Tim’s new role will ensure we stay competitive with our brand and leverage it to grow our business.”

“Where Tim has taken our brand is exciting,” said Susie Papé, board chair of The Papé Group. “We’re glad to have Tim expand our marketing and branding initiatives with his skills and experience. He’s a valued member of our executive team.”

Clevenger joined The Papé Group in 2000 and previously served as director of corporate development. During that time, he was part of the Papé team’s significant acquisition and expansion campaigns for Papé Machinery, Papé Kenworth, Papé Rents, Ditch Witch Northwest and Engineered Products, a Papé Company. He also helped bring The Papé Group companies under a unified Papé brand umbrella and helped make significant gains in customer service with a comprehensive customer satisfaction initiative that includes everything from training to measurement metrics.

The Papé Group is a holding company for capital equipment dealerships throughout the West. The businesses of The Papé Group sell and service the premier brands of capital equipment used in construction projects, forestry, warehousing/materials handling, trucking and private aviation. Its operations serve seven western states from Alaska to California.