Pacific High Reach and Equipment Services has retained FocalPoint Partners LLC as its investment banker to help explore strategic alternatives. PHR is a construction and aerial equipment rental company based in Orange, Calif., with a rental fleet of about 1,200 pieces of equipment rented to contractors on construction sites, power plants, refineries, airports, convention centers and other facilities in southern California.

Founded in 2001, Pacific successfully expanded its operations through 2008 but was negatively impacted by the downturn in the economy in 2009 and early 2010, which hit the southwestern United States particularly hard. Pacific specializes in boomlifts, articulating lifts, scissorlifts, forklifts and general rental equipment.

The economic downturn led to substantial pricing pressure as demand for the company’s services declined, leading it to hire FocalPoint.

FocalPoint Partners LLC is an independent investment bank specializing in mergers and acquisitions, private placements — both debt and equity — financial restructurings and distressed transactions. It primarily serves middle-market clients throughout the United States and can be reached at dconway@focalpointllc.com.