New Holland Construction last week named Mid South Ag Equipment as its new dealer covering Memphis, Tenn., and surrounding areas.

Mid South Ag Equipment, which operates out of a 41,000-square-foot full-service facility in Byhalia, Miss., will offer the full line of New Holland Construction equipment. Mid South has a parts inventory of more than $1 million and a state-of-the-art shipping station and software.

“Mid South Ag Equipment has been in business for 28 years, gaining impressive experience and reputation in this industry, and we are confident that they are the right solution to give our customers the best-in-class support they need,” said Edgar Chavez, New Holland Construction marketing director.

Mid South Ag Equipment has recently made significant investments to develop its business, moving to its current, larger location and bringing in new expertise. “We have recently expanded our sales and service teams, which now count 16 and 34 members respectively, restructuring some of our departments to help our customers get what they need faster and more efficiently,” said Mike Benoit, general manager of Mid South Ag Equipment.