RER Magazine

SUBSCRIBE NOW!

Newsletters

SUBSCRIBE NOW!

 

Blog

Newsletters

Stay up-to-date on the latest marketing intelligence and opportunities.

RER Reports RER ProductWire
Subscribe

Issue Archive

Event Calendar

The Rental Show– New Orleans, LA
February 6-8, 2012

» More events and information

Social Media

More ways to stay informed...

  

follow us on twitter

Find us on Facebook


Mid-Country Machinery Adds Pink Kobelco Excavator

Furthering its commitment to support the Susan G. Komen for the Cure Foundation, Fort Dodge, Iowa-based Mid-Country Machinery recently partnered with Kobelco to produce a SK210 Acera Mark 8 excavator for its rental fleet.

Earlier this year, when Mid-Country Machinery partners Bud PeCoy, Mark Swedlund, Lucas Peed and Bob Conaway learned that the wife of one of their customers suffered from breast cancer, they decided to create a breast cancer awareness campaign by purchasing two special JLG Model 800S telescoping boomlifts to add to their rental fleet.

PeCoy, who pledged to donate 10 percent of all income derived from the rental of the JLG machines for 54 months, also announced plans to donate 10 percent of the rental proceeds from the new pink Kobelco excavator over the next five years to the Komen Foundation.

Want to use this article? Click here for options!
© 2012 Penton Media Inc.


Acceptable Use Policy
blog comments powered by Disqus

most recent story

popular articles

Popular Articles

Recent Comments

Stock Block

Buyers Guide

Buyers Guide

The RER Industry Directory is the resource buyers like yourself rely on when looking for up-to-date information on the products or services you are searching for.

Learn More
Sourcebook

Rental Rate Guide

Rental Rate Guide 2012

Want to know how much equipment is renting for these days? Find out in RER's original 2012 Rental Equipment Rate Guide.

Learn MoreAdd to Shopping Cart
Sourcebook