Torreon, Mexico-based Maquirent, one of Mexico’s largest light equipment rental companies, has launched an effort to establish a franchise program. To establish a Maquirent franchise, a franchisee would require an initial investment of about $2.3 million Mexican pesos (about U.S. $230,000), including an initial payment of between MP 280,000 and MP 350,000.

Maquirent would provide publicity materials on a national and local level and many of the benefits similar to Volvo Rents franchises. Maquirent represents suppliers such as JCB, Joper, Sany, Kaeser Compressors, DeWalt, Truper and Vince Hagan concrete-making plants.

“We have our own equipment factory of Joper light equipment, which provides us with competitive prices for our franchisees,” Maquirent director Jorge Perez. “We have 25 years of experience in the rental business, we have software made to our own specifications specifically for the rental business in Mexico, and we have a lot of support for our products.”

Manufacturer Joper, also owned by the Perez family, makes about 30 products including a variety of compaction products, saws, mixers and concrete-working tools and machines. Maquirent has three branches in Baja California, two in the Torreon area, Durango, San Luis Potosi and Oaxaca. A JCB dealer, the company has recently added backhoes, excavators and telescopic handlers to its rental inventory.

Information about the franchise program can be found at www.maquirent.com. Non-Spanish speakers can contact Jorge Perez at jorgepg@maquirent.com.

Mexico’s Maquirent last week announced its plans to establish a franchise program.