Manitowoc Cranes has named Ingo Schiller senior vice president of worldwide marketing, effective Sept. 1. Schiller will manage all aspects of global marketing for Manitowoc, including marketing communications and product management. Schiller succeeds Bob Hund, who is now concentrating on his role as executive vice president of Manitowoc Crane Care.
Eric Etchart, president of Manitowoc Cranes, said Schiller’s extensive experience in the lifting industry has prepared him for this role.
“Ingo brings a depth of knowledge to this role that will enhance our visibility on a global scale,” said Etchart. “He has a unique talent for strategic thinking and that should be of tremendous benefit as he and his team develop Manitowoc’s product line strategies.”
Schiller has more than 20 years in the crane industry. He joined Manitowoc in 2008 and most recently served as senior vice president of sales and marketing for Manitowoc Cranes Americas. Before joining Manitowoc, Schiller was vice president of sales for Liebherr Cranes.
Schiller will be responsible for global product management, operational marketing, trade shows, advertising, public relations and website development.
Manitowoc Cranes is based in Manitowoc, Wis.