Kohler Co. last week unveiled its Equipment Rental Dealer Program, which for the first time formalizes a direct relationship between Kohler central distributors and equipment rental companies. As a result, rental centers opting into the program can power their commercial-grade rental equipment with Kohler’s comprehensive lineup of gas and diesel engines, backed by expanded and direct access to Kohler parts and service, as well as warranty fulfillment, to protect a rental company’s investment in Kohler engines.

“With its new dealer program, Kohler makes it easier for equipment rental yard operators to do business with us, as well as gain better access to the value-added benefits that make Kohler small gas and diesel engines (4 to 64 horsepower) a preferred power source for professional-grade equipment,” said Cam Litt, marketing manager, Kohler Engines. “Success for a rental yard operator depends upon maximizing the uptime of its equipment fleet and with the Equipment Rental Dealer Program, Kohler can take a more active role in helping to ensure the readiness of a rental yard’s equipment by empowering them with ‘dealer status’ and all its benefits.”

Within the Kohler Global Power Group, Kohler, Wis.-based Kohler Co. manufactures gasoline engines from 3.5 to 40 horsepower, and diesel engines from 6.7 to 64.4 horsepower, which are marketed worldwide under the brand names Kohler and Lombardini.