JCB has named Arjun Mirdha chief operating officer of JCB, overseeing sales, commercial operations, parts and service, manufacturing, marketing communications and product marketing. Mirdha joined the company in 1996, and has worked in dealer development, parts, service, sales, marketing and new product development. He has held various management positions in the U.K., India and North America.
“It’s been exciting to be a part of the tremendous growth JCB has experienced in North America since returning here last year,” said Mirdha. “I believe with JCB’s world-class product and the talent and dedication of the JCB team, we will be able to impact that growth in a positive way.”
In his current role as executive vice president of sales, marketing and service, Arjun has overseen a 62-percent increase in overall sales and a 48-percent jump in parts and service revenue. The JCB dealer network has expanded its national coverage by 25 percent.
“It is important to JCB to not only attract world-class talent, but to develop our existing leadership team as well,” said John Patterson, chairman and CEO of JCB North America. “Throughout his career at JCB, Arjun has provided key guidance and leadership, spearheading many successful initiatives that have led to revenue growth and promotion of the JCB brand. His new role will be pivotal to our continued success here in North America.”
JCB is based in the U.K., with U.S. headquarters in Savannah, Ga.